Slivingland represents a paradigm shift in how brands approach activations in the metaverse. It also offers real estate opportunities for brands to establish their presence and engage with the virtual community. Slivingland serves as a home for Hilton’s media empire, hosting her music, podcasts, shows, and merchandise. This neon-lit cityscape reflects Hilton’s unique brand aesthetic, blending all things pink, bedazzled, and nostalgic of the 2000s.
Hilton’s latest venture, Slivingland, is a virtual world on the popular gaming platform Roblox. She has also created her own NFT artwork, with one piece selling for $1.111 million. Hilton has invested in digital avatar company: Genies, and animation app: immi, which brings NFT artwork to life. She sees it as an opportunity for brands to engage with their audience in new and immersive ways.
The metaverse, a virtual world yet to fully materialize, captivates Hilton’s imagination. In recent years, Hilton has embraced two speculative trends in the tech world: the metaverse and non-fungible tokens (NFTs). She has amassed a fortune through her product lines, fragrances, clothing, and makeup, surpassing $4 billion in all-time revenue. Hilton has successfully transitioned into a successful businesswoman, investing in multiple tech companies and building her own media empire, 11:11 Media. Paris Hilton has always been recognized as a trendsetter and influencer, thanks to her early foray into reality TV with “The Simple Life.” However, she is determined to shed the image of simply being a socialite and heiress.
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